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Recommendations to Help Businesses Get the Most From Their Company Blog

A blog (a shortened version of "weblog") is a discussion or informational website published on the Internet that which can tell the world more about your business and posts are shown with the most current post on top. A blog may tell more about your company with case studies, or give information to your potential client base. iPrescott would like to give you some recommendations for helping your company get the most from it’s blog posts.

Repurpose Existing Content - Your post on this week’s blog might make good material for posting on Facebook next week. Don’t be overwhelmed with creating new content - just make sure that the content you create can be used in a variety of ways on the web and in social media.

Post on a Regular Schedule - If you start a blog and don’t continue to post information, clients and potential clients will stop following your blog. By maintaining current content, you are encouraging potential clients, as well as existing clients, to come back to your blog over and over again. A blog post doesn’t have to be long, but it does have to be regular.

Reuse posts - This is a great way to stretch your content. If you have written a blog that contained statistics, you may find that current’s statistics will either confirm your original blog or give you a chance to compare them to the original article. You may have posted a blog which you promoted to the real estate industry and you can take this article with a couple of tweaks and market it to the construction industry.

Increase Web Presence - A blog is another way for your company to put it’s information out on the internet and increase the potential that your targeted customer will find you. In our digital society, more is better when promoting your company online.

The online world of marketing is growing by leaps and bounds. Don’t let your company get left behind because you’re “really not good with social media ” and “all this internet stuff is not for me”. The professionals at iPrescott are here to help with all of your digital marketing needs. There are many aspects to marketing your services and products online that should be given as much thought as the other aspects of your business plan, and they should be considered a necessity, not an option. If you need help with your digital marketing, just give us at a call at 928-642-4048.

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