What is the Importance of a Responsive Website Design?

Search Engine Optimizatjion, and building a responsive website design in Prescott AZA responsive website is basically one that changes to display itself correctly on any device no matter the screen size or orientation of the device being used to view the website. A website that is responsive and changes to adapt to different devices, while keeping an appealing look is very important, especially when trying to convert potential clients or customers into sales. iPrescott Business Solutions brings you this information to help you understand why having a responsive website is so important.

We use our smartphones increasingly these days. When a website presents itself that is not responsive we find the website is tiny and not formatted to be easily viewed, so we spend our time pinching and zooming through small graphics and hard to read text. Sometimes we do find the website has a special mobile version, however this alternate version has far less content that the desktop version.
Why is a responsive web design so important?

  1. As more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing.  Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly.
  2.     We all know that Google is a really big deal. If Google claims that it prefers responsive web design as the recommended mobile configuration, you better take that as a hint.  Why does Google prefer responsive design? For starters, it’s more efficient for Google to bot crawl the site and then index and organize all the content that is online.  Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.
  3.     Easier to Manage. Going back to SEO for moment, if you have separate desktop and mobile sites, you’re going to have to run separate SEO campaigns for each.
  4.     Future Scale-ability: One of the best things about a responsive website is that this approach gives you the best chance to support newer devices and screens in the future. Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site.
  5.     Responsive design also provides easy monitoring and analyzing. With a single website, you’ll be less burdened as customer tracking, conversion paths and redirection streamlines. As the time goes on, Google Analytics will be optimized to handle various devices and reporting, integrating all of the results into a single report.


Responsive websites are recommended by Google. Responsive websites allow greater user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For more information on this topic, contact iPrescott Business Solutions to develop a responsive website for your business. Contact us today at 928-642-4048


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Website Design, SEO, and Online Marketing from iPrescott Business Solutions
5 out of 5 stars Great website designer, SEO, and social media marketing. If you're looking for any of these, and great customer service look no further. Jonpual Jamison and his team at iprescott are truly the best. They've provided me with a great website, and currently help me with SEO, social media marketing, and any website changes needed. With great customer care, true professionalism, and taking absolute pride in what they do. You'll be in good hands with iprescott. Thank you Jonpaul and iprescott Team.
Website Design, SEO, and Online Marketing from iPrescott Business Solutions
5 out of 5 stars iPrescott Business Solutions in Prescott Arizona is a website and on-line business you can count on! I have owned my own business for over 30 years and have used 5 other companies before using iPrescott. None came close to JonPaul & his team! My website is beautiful, the training is excellent and everything that was said was going to be done was completed perfectly in a very timely manner! JP even helped to keep me on schedule. I wouldn't go anywhere else-period!
Website Design, SEO, and Online Marketing from iPrescott Business Solutions
5 out of 5 stars Jonpaul is excellent! Takes his time to see what his client needs and then follows through with everything. I am very pleased with his work.
Website Design, SEO, and Online Marketing from iPrescott Business Solutions
5 out of 5 stars Thank you Jonpaul - You've done amazing work for us and you have gone above and beyond the scope. It is so incredibly appreciated.