Simply put, in this age of digital marketing, a purposeful website is fundamental to growing your Prescott business. Central to your success is your website design and featured content. They are the keys to attracting an audience to your site. Your web designer’s job includes search engine optimization of your site, and secured infrastructure along with producing aesthetically appealing designs. iPrescott Business Solutions reviews the basic essentials for website designs.
Fast loading can not be stressed enough, especially when it comes to mobile devices. Seconds matter, and if a site is slow to load, there is no shortage of potential customers ready to move to a competitor’s site to get what they want without waiting.
Blogs are a primary means for promoting your site. Creating and featuring unique and interesting content for your viewers that is optimized for both a browser and your customer can be enormously fruitful in reaching your goals. Relevant keywords and tags in both the blog title and content can often boost your site’s visibility in search engine results.
Registering your website with ‘Google Search Console’ enhances the visibility of your site. Linking your business to ‘Google My Business’ promotes your website among relevant geographic searches. These registrations and links are absolutely vital in promoting your business’ products and services.
White Space and Buttons
When strategically implemented, a generous ratio of white space will, ironically, draw attention to the graphic or print details critical to your audience. Marketing trends in web page design include both white space and social media buttons. Sharing your content on various social media platforms is the goal for expanding the reach of your site. Make it easier for viewers by adding share buttons linking directly to your social media platforms.
Navigation and Images
Stock images should be avoided. Why use an impersonal third-party pic when a real photo of your office, warehouse, facility, product, or service can contribute to customer trust. Additionally, crystal-clear navigation eliminates frustration. If your design can help potential customers find the service and product they need fast, you’ll find your conversion rate from viewers to customers increases significantly.
A significant digital presence is fundamental for virtually any business in today’s economy. Whether you are a long-time Prescott business owner or new to the area, have you considered if your website is doing its job? If it’s not, call the experts in website design and digital marketing at iPrescott Business Solutions today at 928-642-4048.