If you’re a small business owner and you sell products online, you’re probably seeing some moderate growth in your business. Experts in eCommerce predict that web sales will increase this year, which is a good reason to have a well-designed and user-friendly website. With all of the retailers that already drive business to the internet, you have the opportunity to take advantage of the online traffic. iPrescott Business Solutions recognizes how important online sales are to your small business in Prescott, and suggests some website elements to help boost your online sales.
A Call-to-Action: This tells the viewer to take a specific step…such as “Add to Cart” or “Buy Now”. It could be a click of a button, or an opportunity to fill in a contact form. This tool may turn a browser into a subscriber.
Clear Headlines: The first thing that your visitors see must capture and hold their attention long enough to keep them reading your website. The headline needs to be very descriptive of your product or service.
Optimize your Text: The text near your call-to-action should be specifically targeted to your audience. You want to convert the browsers into customers, so it’s important to identify their needs and concerns.
Pop-ups: Though they can be annoying and distracting, pop-ups used strategically, such as offering a freebie that is useful to the audience, can be a positive element.
Readability: Make sure your website design leaves enough visual space between the different elements so as not to confuse your viewers.
Reviews: You may want to include testimonials from satisfied customers as proof that your business is credible and trustworthy.
As you work to grow your small business in Prescott, we will work with you to enhance your web presence and help boost your online sales. For a free consultation, call iPrescott Business Solutions today at 928-642-4048.