The internet has become the leading resource for people to find information, with business and services research being a leading reason to perform a search on the web. Any business that wishes to be competitive in the online or offline market must have a professionally designed website. 
Recently, website building systems have become a magic toolbox for non-web designers. What was once out of many business owners’ reach can now be grasped with just a little effort. The question now is, should you hire a web designer to make your website more professional or just use a website builder and build it yourself?
Businesses that do not have a professionally created website risk losing potential customers on the internet to man unforeseen issues. Consumers are evaluating products and companies long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to the next vendor.
Below iPrescott Business Solutions provides local companies with more information on the importance of hiring a professional for a website design.
The following reasons will help you understand why a professionally created website is crucial to your business.
Custom design
When you hire a professional web design agency you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goal for the website.
Visual properties
The way your site looks, the way it navigates, and the colors and graphics used are very important. A professional designer will ensure that your color scheme, text, and navigation are user-friendly.
New technologies
The internet changes daily. New technologies, new computer code, and new ways to draw visitors to your site happen every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies.
SEO compliance
SEO or Search Engine Optimization is a technique used by professional website designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimized to be found.
Expense
The price to use a website building system may cost you as much as $50 per month for premium services. Your domain name/URL may not be included. Third-party add-ons and plugins may be extra!
These systems may save you money, and there may be some more inexpensive ways to go, however how valuable is your time? If you have to learn how to use the website building system and manage your website, do you know what makes a professional design, or what will convert more sales?
Suppose you hired a web designer to build your website for $1,000. Wouldn’t that make up for the countless hours that you will spend doing it yourself? Spending hours staring at a website that does not look very professional and that is slim on content and features? Wouldn’t hiring a professional website designer be a better use of your time and money?
Many people do not realize the importance of web design, nor do they see what damage a poorly constructed site may cause to their business. There is no reason for taking such a risk with your business when professional website creation is cost-effective and easily accessible.
Would you like to learn more? Contact iPrescott Business Solutions for a FREE website and online marketing consultation. We are professional website designers in Prescott with over 10 years of experience helping local businesses! Call us today at 928-642-4048.