What is Online Marketing? And, How will it help your business?

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions. iPrescott Business Solutions brings you this valuable information about marketing your local business.  


Before it is possible to understand the different strategies and marketing tools that are available, it is important to identify what online marketing is and how it promotes a business.


Online Marketing is called many things, web marketing, digital marketing, internet marketing, and online advertising. Online marketing is any tool, strategy, or method, of getting the company’s name out to the public.


Online marketing can deliver benefits such as:


  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage 


Online marketing combines the internet’s creative and technical tools, including design, development, sales, and advertising, while focusing on the following primary business models:


  • E-commerce
  • Lead-based websites
  • Affiliate marketing
  • Local search 


Online marketing has several advantages, including:


Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.

Flexibility and convenience: Consumers may research and purchase products and services at their leisure.

Analytics: Efficient statistical results are facilitated without extra costs.

Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).

Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.


Online marketing is an essential part of running a successful business in today’s digital world. iPrescott can discuss how these online marketing tactics can be used in your business. 

For more information on how we can help, contact iPrescott Business Solutions for a free online review or call us today at 928-642-4048.