How video marketing can benefit your small business

iPrescott Business Solutions can help your Prescott business expand with video marketing.Do you want to inspire, evoke emotion, and appeal to the needs of your potential customers? iPrescott Business Solutions shares how video marketing can benefit your Prescott small business.

In recent years, much online marketing has shifted to video streaming. In 2005, YouTube came onto the online scene and changed the world, including methods of marketing. Youtube opened video expression to all, and as the company grew, more small businesses have created their own profiles through video marketing.

While music and other entertainment stars are born on YouTube, video streaming opens up opportunities to appeal to needs of potential clients in an exciting and authentic manner. Here’s what you need to know about the growth of video marketing and why your business needs it.

Video content enables authentic connectivity. Your brand is not fully expressed in print advertising, or even just with a website. You must bring your brand to life! Video can express the essence of your business in a completely new and exciting way. Your story develops continually, and you can keep your story updated and stay connected with your viewers through your video expressions. You’ll also bring in new viewers. Some of these new viewers will become loyal customers.

Some statistics to consider: 

  • 90 percent of consumers indicate product videos directly influence purchase decisions.
  • 92 percent of videos viewed via mobile are shared compared to other modes of access.
  • 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.


iPrescott Business Solutions wants to show you how video marketing can benefit your Prescott small business. For more information on how to use video streaming, blogs and social media to grow your Prescott small business, call the experts at iPrescott Business Solutions at 928-642-4048.