SEO: Standing Out In The Crowd
With dozens of companies providing the same services, how does your business stand out? Most business owners try expensive banner ads and pay-per-click campaigns which most online shoppers have become blind to. Banner ads and PPC are not cheap and can leave you in contracts that cost hundreds or thousands of dollars a month. Once you stop paying for the service, your clicks and visitors stop as well!
To get the most out of your online marketing, you should try search engine optimization (SEO), the results last long after the work has been completed.
Search Engine Optimization Is Effective Online Marketing
Unlike other expensive forms of marketing, search engine optimization builds from month to month, gaining momentum when following a proper search engine marketing plan. Following an SEO regimen filled with authoritative information and quality keyword rich content you will see results for years to come.
Many online marketing companies offer SEO. Many times these companies offer you backlinks to boost traffic. These backlink websites are often hosted in other countries and bring no “real” business to your website. If your online marketing specialist has offered you purchased backlinks as part of your marketing plan, STOP, and give us a call today. We will give you a free consultation and explain the right way to get to the top!
Content is king for search engine optimization
We meet with clients daily who want to be #1 in search results however their websites do not have what it takes to reach the top spot. Search engines look for many factors to rank websites at the top. The biggest factor in SEO is quality content. These items of content can be on your website or on another website you post information to that links back to your website.
Great content can be considered:
- Informative Articles
- Blog Posts
- Image Slideshows
- Mentions of your business online
At iPrescott Business Solutions we focus on the end result – more business
You know that you want to be at the top because you want more business. Be prepared for the long road ahead. Any SEO company promising page 1 in the search results with little to no effort on your part may be using shady practices to get these results. This does not achieve the actual results you were looking for.
As with everything else in life, the “quick fix” is too good to be true. More often than not, the quick results come with monthly contracts and foreign backlinks to your website. These tactics do not actually build your business’s reputation and authority in our industry in eyes of your customers and clients. If you focus on making a connection with your target market the results are far more rewarding.
There is no quick fix for search engine optimization. The sooner we get started, the longer you will enjoy your higher search engine placement and the traffic that comes with making a connection with your furture clients and customers.