You might find that knowing where to start or what to do to market your Prescott small business might be a little overwhelming. A strategy that works for one company may not be effective for another. No matter what business you own, iPrescott Business Solutions recommends some foundational marketing strategies for your Prescott business.
What do you want your marketing campaign to accomplish? Do you want more customers, more traffic to your website, brand awareness, all of the above? You can’t map a route if you don’t know where you want to go. Once you know what your big goal is you can create smaller, attainable goals, or steps, to reach your target goal.
Establish yourself as an authority
Separate yourself from the rest of the pack. People are inundated with content so it’s vitally important to establish yourself as the authority on the products or services your business provides. People should be coming to your site first because you are well known for being the best source of information regarding how your products or services can meet their needs and solve their problems.
Stay current on internet marketing best practices
Best practices are the tactics you should be employed to bring your business to the forefront. Some ‘Best Practices’ examples are:
- SEO (Search Engine Optimization): Use keywords and create unique, descriptive content for your website and blog posts
- Website: Have an intuitive, easy-to-navigate, mobile-friendly website with a clear call to action
- Social Media: Follow the 80/20 rule (post 20 percent promotional and 80 percent non-promotional content)
- Email: Include an “unsubscribe” option
Give your target audience content they can use
Helpful content is the difference between someone reading what you wrote or starting another search. It ties in with establishing yourself as an authority. Your website, your content, and your blogs should be your customer’s greatest resource. Providing potential customers with useful content is a very good way to become a trusted adviser. Consider these content categories:
If marketing your Prescott business still seems like a daunting task, it’s time to call the marketing experts at iPrescott Business Solutions. There are so many platforms and tools available that even the most seasoned business owner can be overwhelmed. It’s important to know what you want and the best, most cost-effective ways to accomplish your goals in the shortest amount of time. iPrescott Business Solutions is ready to help you grow your business today. Call us at 928-642-4048.