Online marketing with social media for Prescott businesses from iPrescott Business SolutionsOne of the most economical and effective marketing tools in today’s society is social media. Social media marketing is a fantastic way for your Prescott business, no matter what size, to reach potential clients. Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and images, videos, and and other content that encourages a response from your audience. iPrescott Business Solutions would like to give you a thoughts about using social media marketing.
Have a Plan – Like all good marketing you need to have a strategy before you just jump in. Here are a couple of thing you will want to determine:
- Who is your target market?
- Where does that audience hang out?
- What message to you want your audience to hear?
Marketing Goals – As a business, you want your marketing to pay dividends. Social media can help you meet your marketing goals by:
- Bringing more people to your website through the click of a mouse where you should have an enticing site to encourage customers to do business with you
- Raising brand awareness as you present them with information about your brand and establish yourself as the expert in the field
- We’ve all heard “out of sight, out of mind”. That’s not where you want your business to be. Social media will help you become a familiar name
Know Your Platform – Based on the type of business you have will help you decide the best platform for your social media. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or LinkedIn.
If you’re not connecting with your customer and potential clients through Facebook, Twitter, YouTube, LinkedIn and other social media, they may not find you at all. If you don’t have a great website and social media marketing, now is the time to connect with iPrescott Business Solutions at 928-642-4048.