Five Reasons to Redesign Your Business Website

Technology and design styles change quickly and so can your business. It is important that your website remains current with these changes. Sometimes there can be a hesitation to pay the expense of a new website design; however, redesigning your website can be the key to boosting revenue.

iPrescott Business Solutions Brings you:  Five Reasons to Redesign Your Small Business Website.

 

1. Your Content Management System or Website Technology Is Out of Date

Technology is progressing, Fast!  So, fast that some website platforms and content management systems can’t keep up. They may have been the best platform a few years ago, but if your website was built on older / poorly maintained technology you may find your editing choices have become limited. You may also be more vulnerable to security breaches. By having your website redesigned on a more contemporary, flexible, and progressive platform your website will be able to adapt with technology and maintain greater security.
 

2. Your Website Design Looks Old and Outdated

First impressions are highly important. You only have a few seconds to get the Reader’s attention so, you must have a professional design. The quality of your website design is a direct reflection on your business.  Additionally, if the aesthetics of your website design are old the chances are that the user experience is also going to be lacking. An attractive website creates a welcoming experience, and people will want to return.
 

3. Your Website Is Not Mobile-Friendly

Consumers have different needs when accessing information and services on their mobile devices. They are in a different mindset. Mobile users expect to get what they want very quickly and easily and want to have mobile-specific features, like one-click dialing for example. So it is important that your website is optimized for mobile devices to ensure the best user experience. If you do not provide a mobile-friendly website you will be losing business due to accessibility frustrations.
 

4. You Aren’t Getting the Results You Want

No matter how much you like your website, you would probably like it more if got the results you wanted. Getting results is a direct result of how you attract, engage, convert, measure and optimize your website toward your business goals.

Before committing to a redesign, you need to define exactly what you want your website to accomplish. You have had an experience with your current website, so it’s a great time to reassess and use your best thinking, along with new technology to really improve your online opportunities. Once you know what you need your website to do you can investigate how to build a more functional and effective website.
 

5. Your Business Focus Changes

Business goals change over time and you want your website to support these changes. The great thing about new technology is that it gives your business the ability to shift focus easily and quickly. It also gives your business more opportunities to expand into different areas such as, social media, online review sites, lead management systems, and mobile websites.

 

At iPrescott Business Solutions, we are able to give you a beautiful website that is easy to manage and even easier to use! With over 10 years of experience in the local Prescott area, we are here to connect everybody’s hometown online.

Call us today at 928-642-4048.