You may have heard of the term “SEO” or Search Engine Optimization, but what does it mean for your Prescott business? As a business owner, you want to make your business easy to find. SEO is the art of fine-tuning your online presence, so search engines will put your business at the top of their search results. So how does it work? iPrescott Business Solutions helps local businesses understand the ins and outs of search engine rankings.
As the #1 search engine, Google is the primary focus when it comes to SEO. In order to determine which businesses make it to the top of Google rankings, the search engine uses an algorithm that looks at hundreds of different factors. These factors determine the relevance of the search results and ranks them accordingly. While Google won’t say exactly what their algorithm is looking for, the majority of SEO consultants agree on a few of the most important factors.
- Keyword usage
- Site structure
- Site speed
- Time spent on site
- Number of inbound links
- Quality of inbound links
- Mobile usability
It is important to note that specific search rankings are not adjusted by humans. This algorithm is constantly adjusting, looking at similar businesses, and looking for the most relevant match for the searcher. This means that your business could be ranked #1 today, and not even make it to the first page of search results next week.
Let’s say there is a business that ranks on the second page of search results for a specific phrase or keyword. If they adjust their site structure, add quality back links, create new content, and their competitors on the first page results do not make any changes, this business will rise in the ranks.
How much a business can improve its ranking depends on the quality and authority of the sites above it, and the value that Google’s algorithm places on the improvements. Every day, iPrescott Business Solutions helps businesses in Prescott rise through the ranks and be found by more customers. Contact us today at 928-642-4048.