Why is a search engine ranking important? Because people searching for a service, a product or a business don’t want to investigate pages and pages of search engine results. That’s why iPrescott Business Solutions wants Prescott business owners to realize the value of developing their search engine ranking to help move their business website closer to the top. Typically, the higher the ranking, the higher the click-throughs, the more visitors, the more business.
What? The term ‘search engine ranking’ is the corresponding rank that every website page is listed in the results of an internet search.
How? There are a vast number of factors that influence a website SEO rank. Among the influencing factors are the age of the website, the relevancy of the page to the search request, social signals, competitive websites, the quality of a site’s link portfolio and other factors not commonly known. Google acknowledges using 200 various factors in determining a website’s SEO ranking. What is difficult is that a website owner cannot control all of those 200 factors. One thing that could positively impact the factors is a ‘White Hat’ SEO campaign that should result in a website’s improved overall ranking.
Search engine rankings may not produce the same result from one user’s search to another. By taking a user’s search history into account, search engines try to create individualized search experiences even when the searched phrase is the same.
It’s important to remember that search engines are ranking pages, not websites. This means that the various pages of your website will rank differently. No two pages can hold the same position. Your business’ home page may rank #1 while internal pages related to specific content including products and services and even blogs may rank differently.
Do you know how your business’ website pages rank? What about the pages describing specialized services that the public may not know about? Do you know what a ‘White Hat’ campaign is? The experts at iPrescott Business Solutions have the answers to these questions, and can help you improve your SEO ranking. For a free consultation, call us today at 928-642-4048.