Setting online marketing goals for your business

Growing your business’s online presence is of paramount importance in this day and age. Before you start blogging or collecting email addresses for your Prescott business, iPrescott Business Solutions recommends first determining the business goals for your online marketing campaign.

Knowing what you want to accomplish means developing the best marketing campaigns and tactics to effect these strategic goals:

Problem/Solution awareness
Problem awareness means using your marketing campaign to make your customers aware of something they don’t have, but need. Solution awareness directs your efforts to making your customers aware that your company has the answer to their need.

Acquiring new customers
Securing customer leads resulting in more real customers is the primary objective of nearly any business. Scaling your business means bringing in new blood, and without it your business will likely not grow beyond its current state.

Activating current and potential customers
Structure your marketing campaigns to stimulate people to buy from you. Your marketing campaigns should motivate both dormant leads and new customers to think of your business first, resulting in new and continued purchases.

Increasing sales among existing customers
Acquiring and retaining customers is a time-consuming, expensive and never-ending process. Focus on not only acquiring new customers but inducing existing customers to buy more with each purchase by designing marketing campaigns to cross sell and upsell every customer.

Supporting new leads and customers
Teach customers and new leads who your company is and how to successfully use your products and services. Your marketing campaign should include creating content that instructs customers how to use your services or products, product expectations, and where to get help if they need it.

Building a community
Marketing campaigns incorporating social media can create a community offering customers and leads more information about your company, products, and services. With a place for praise or questions, you help to develop a satisfied and loyal customer base.

Are you ready to set your business marketing goals for the year? If you need help in designing and creating a targeted marketing campaign for your Prescott business, call the experts at iPrescott Business Solutions at 928-642-4048.