The importance of backlinks for your business website

iPrescott Business Solutions can help you grow your Prescott business online with SEO and backlinks.If you have any knowledge of SEO or search engine optimization, you may have heard the term “backlinks”. When speaking with an SEO specialist, you may smile and nod as they ramble on about backlinks without offering any form of explanation. It really can be confusing. At iPrescott Business Solutions, we believe in educating Prescott businesses about the benefits of SEO. We want to make sure you understand how the online world can directly impact your business.

What is a backlink?
A “link” is a way of connecting one website to another. You probably clicked a link to navigate to this blog. To a search engine, a link represents a good relationship. You would never link to a website you did not like, so any link you have means you must be encouraging others to visit that website – according to the search engine.

What does a backlink do?
A backlink connects back to your website. These links can come from several sources such as a homepage link on your social media page, a customer posting a link to your blog, or a news story linking back to your website.

Why are backlinks important?
There are more than a billion websites on the internet, so search engines need a way to determine what search results to display for any given search term. In other words, they are trying to check a website’s credibility. Backlinks are like a vote for your site, and each vote boosts your credibility. Not all backlinks will add to your website’s credibility; in fact, some will hurt it, which is why you should work with a professional who understands how to create SEO rankings.

There are many facets to getting your Prescott business’s website to rank higher in the search engine results, and backlinks are one piece of the puzzle. If you have questions about backlinks or SEO, call the online marketing specialists at iPrescott Business Solutions at 928-642-4048.