In the “old days” people would go to the yellow pages to look for someone to do business with. Today, people search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information on a product or service, they are most likely turning to the internet to find it. When they find something that matches what they are looking for, they click to the website to see if it’s what they are looking for. As experts in digital marketing, iPrescott Business Solutions thinks all Prescott websites should be aware of how important the first impression is when potential clients click to your business’s online storefront.
Your website may the the first contact the customer has with your business. And we all know the old adage, there is no second chance to make a first impression. You keep your storefront up to date, clean and shiny, so when customers walk in they have a good impression of your company. It is also important that your company look good on your website. Think of your website as your digital storefront and showroom. People are looking at it and are forming an opinion about the business based on it. So make it look good!
Here are a few things that will help you make a good first impression on your website:
- Your website should be clean, well-organized, easy to navigate, easy to understand and clearly tells your customer who you are and what you do.
- Your website should load quickly, as most people browsing have a relatively short attention span (sometimes as little as 10 seconds)
- You should avoid a site that looks “dated”
- Business hours, location and contact information should be easy to find
- Quick links to your social medias sites should be available. Many people rely on comments from others when deciding whether or not to do business with you.
- Your website should look good and be fully functional on all browsers, including mobile devices
- Your website should have no spelling or grammatical errors
- Graphics should be clear and of a good quality
- Fonts and color sets should be consistent throughout the website to maintain continuity
Building your business website is much like buying tools for your garage. Each tool has a purpose and when you purchase it you have some choices – do you want the cheapest one that may not do the job right and could break when you need it most, or do you purchase a good quality tool that will do the job it is designed to do for years to come? By starting with a quality tool and understanding the job of the tool, you will continue to use and take good care of it.
Your website is an important tool for your business. Go to your website and take an impartial look and see what your customers see – do you have the right tool for the job? What first impression are you making? If you haven’t built your website yet, or that last glance made you realize that your website needs help, contact the experts at iPrescott Business Solutions for an analysis of your Prescott website by calling 928-642-4048.