A good landing page for your website is clear, concise, and holds the attention of visitors. iPrescott Business Solutions discusses the landing page for your Prescott business website.
A landing page is different from other pages in that it has a form that allows you to capture a visitor’s information in exchange for a desired offer. A good landing page should be distraction-free, with a goal of converting a website visitor into a lead.
Some important things to consider for your landing page are:
- A poor landing page is an overwhelming information overload. (No navigation menu, sidebar or footer)
- A good landing page includes specific benefits that set it apart from a simple business website.
- A good landing page is an effective lead generating and marketing tool.
- A good landing page boosts SEO (search engine optimization). Adding good landing pages to your site with the right content will optimize your search engine ranking.
Your website should present information that influences a visitor’s decision to act. A good landing page will do the same! The best page sets up a clear call to action for users, and makes it as easy as possible for them to take that action. As a result, you will see more of that action being taken (also known as conversion).
iPrescott Business Solutions can help create a productive landing page for your small business website. We recommend using the power of a professionally planned, designed, and developed landing page to help to maximize your Prescott business website. For more information, call the experts at iPrescott Business Solutions at 928-642-4048 today.