Tips for email marketing

We would like to share the advantages of using a professional email marketing service when marketing your Prescott business. Are you missing out on these important features by not using a professional service for your email marketing?

First: Some Quick Facts

  • More than 90 percent of U.S. adults like receiving promotional emails from companies they do business with
  • More than 65 percent of consumers have made a purchase based on a marketing email they received
  • Email is nearly 40 times more effective than both Twitter and Facebook combined in helping your business attract more customers

Next: A Few Advantages of Email marketing services

Email marketing services can give you the access you need to track important metrics like the number of emails sent, returned, opened, who opened and who clicked through, and which links your subscribers click on as well as spam reports and customers who unsubscribed.

When a customer subscribes to your email, list they trust you’ll protect their information and their privacy. Using an email service means you won’t make the huge mistake of exposing your entire contact list in the ”To” line of your latest bulk emailing. Using a professional email service also helps your customers actually get your emails delivered to their inbox and not their spam folder.

Email marketing services can host your bulk emailing list and automatically perform detailed list management functions including sign-up for new subscribers, and self-editing capabilities so that your subscribers are able to edit their own profiles along with the required ability to easily unsubscribe if they choose.

Quick, Easy and Professional-looking
Email marketing services have hundreds of professionally-designed email templates to make it easy for you to create personalized and professional emails. All you do is customize your choice of templates with your business colors, logos and images. Just add your content and you’re done.

Email marketing companies are responsible to ensure that your emails are compliant with the latest consumer protection laws and give you the tools to make sure you are following those laws. They also let you know of any changes that could impact your business emails.

iPrescott Business Solutions recommends using the power of professional emails to help scale and brand your Prescott business. For more information call the experts at iPrescott Business Solutions at 928-642-4048 today.