Tips for getting your small business started with social media

iPrescott Business Solutions can help you grow your Prescott businesss using social media and social networking.New to social media? iPrescott Business Solutions encourages Prescott business owners to launch or grow your business using these social media and social networking first steps:

Create a Username: Ideally the username you create is one that’s catchy and memorable.

Identify basic objectives: Are you hoping to increase sales, improve customer service or increase visibility?

Start small: Depending on your market, begin with Facebook, Twitter, Instagram or Pinterest, and scale your efforts and social footprint from there.

Find your target audience: Facebook probably has the most general audience. Millennials can be found on YouTube, Instagram and Snapchat. If you’re targeting moms, think Pinterest.

Be real: Show some personality. People appreciate genuine human interaction.

Provide Value: You want your social presence to link to articles that people will find interesting, or that will add value to their lives. Offer readers useful tips.

Provide a variety of content: Try to balance your own original content with relevant content gathered from other sites.

Master the link: Once your business has a strong social media presence up and running, you want to link people to it over and over again. Multiple social accounts means they can all be intertwined with one another.

Get coordinated: Where are you posting and when? To help you stay on top of your social media network, there are a number of social management platforms available. Select the one that’s best for you.

Connect: Everywhere you look on social media, there are opportunities to make connections and build relationships that might help you later.
Mind your reputation: What are people saying about you? Take a moment to express appreciation for the great things people are saying. And use any negative social comments to identify things you can do better.

Not sure where to begin? Contact the experts at iPrescott Business Solutions today at 928-642-4048 and let us help you use the power of social media to grow your Prescott business.