Tips for Improving Website Traffic
So you’ve got a website, but it doesn’t seem to be helping your business very much. You search on Google and don’t find your site until page 7 or 8. Because we know the number one thing you built a website for was to get people to find your business, the website professionals at iPrescott Business Solutions would like to offer some tips for SEO (Search Engine Optimization) for your business website in Prescott.
Keywords – In the past, keywords were ‘the way” to capture the search engine. On today’s internet, keywords are secondary to content. Make sure the materials on your website stay on topic – the area where you have the expertise.
Keep It Current – To optimize your content it is important that it be up to date. Make sure that any embedded links on your site are still good. Remember you’re not the only one updating their website! You may want to add blog posts or articles to your website, or you may find that the articles currently on your website are dated – whichever you find, make sure it gets corrected or people will stop going to your website because they’ve already seen everything.
YouTube – Writing text is no longer enough. You need to embed videos. YouTube is more popular than ever, and internet users are out there looking for “entertainment” and you can get your message to these video surfers by inserting one or two videos that coincide with your message. Make sure your video’s title and description are clear.
Social Media – People seem to either love it or hate it, but regardless, be aware that different people prefer different platforms such as Facebook, Twitter, Instagram, and others. You should make sure that you are posting your content on a number of social media sites in order to reach a larger audience. And the more you reach, the higher your ranking in the search engines.
If you have a company website, but this all sounds like Greek, now may be the time to contact the website and digital marketing experts at iPrescott Business Solutions at 928-642-4048.