If your Prescott small business is not on social media, it should be. Social media is the top online activity in the U.S. according to research. iPrescott Business Solutions shows you how to take advantage of the huge impact blogs and social media have on consumer buying decisions by finding ways to connect, engage and drive actions.
Getting ‘found’ on Twitter, Facebook, Instagram and other social media outlets begins with integrating visual keys throughout your marketing efforts starting first with your website:
- Add “Follow” buttons
- Add social share buttons alongside content that you want to promote such as blogs or events
- Embed a feed on your site
Next encourage people to ‘follow’ you. Generally, people go to websitor these top five reasons:
- For promotions, coupons and discounts
- For the latest product information
- For customer service (feedback, complaints, queries)
- For fun – think entertaining content
- To leave reviews
Encourage people to stay by using photos, graphics, videos and white space. Text driven websites are a snooze. Capture your audience with visuals. Remember one picture is worth a thousand words! Take advantage of YouTube videos, memes, photos and infographics.
If you are posting interesting content, they will come. Think of social media as a form of conversation. There are some things that you can do to develop and these new relationships: listen, respond, offer exclusive content (offers, downloads, etc.) and be ‘social’.
Be vigilant by monitoring your website for customer feedback. Be prepared to respond to questions, good reviews and especially complaints. For many, social media will be their first encounter with your business. You want that lasting first impression to be your best.
Learn what your customers respond to – and what they don’t – by measuring using likes and shares. This information can help you adjust your content accordingly.
Watch your customer base expand as you implement these proven strategies. For more information on how to use blogs and social media to grow your Prescott small business, call the experts at iPrescott Business Solutions at 928-642-4048.