Spoiler alert, this is free!
Do you think capturing the top spot on Google is out of reach?
Do you think online marketing is going to cost more than your business can afford?
The truth is every bit of the most successful online marketing can be free! If you are willing to spend some time learning how to build marketing into your routine you can have a more successful marketing strategy.
Connect with your visitors
Many websites see great online visibility without much effort. Why? These websites contain quality content that has been linked to by sources catering to potential clients and customers.
Building a culture of loyalty and engagement with your potential audience increases your website’s visibility and boosts your popularity – in turn your search engine ranking.
All roads point home
When sharing content on your social channels it is important to have fresh content posted to your website, another social channel, or asset you own first.
Sharing “your” content builds credibility, not another author or outlet. The content you share needs to start with your business to get the full effect.
Developing quality content and a posting schedule of helpful hints and relevant content which points back to your website will do wonders even if only one or two times a week.
It starts with a good foundation
If your website has been online for any decent amount of time, even if you have not followed the steps above, you should be able to rank within the first five pages of the Google search results. If you do not, having a professional take a look at your website and marketing strategy may be needed.
Factors of successful online marketing include:
- Website design
- Quality of content
- Load time of pages
- On-page linking
- Social channel content
- Social Sharing/Likes/+1s
- Quality of backlinks
Looking for help?
Effective and proven search engine optimization takes time. Be weary of marketing professionals who promise page one Google results overnight or even in a week or two.
Run for the hills if the SEO company mentions building a backlink strategy of “paying” for quality backlinks.
If you need a hand feel free to contact us for more information, or to see how we can help you reach your online marketing goals.