iPrescott Business Solutions can help you grow your Prescott small business with online marketing.Like never before, online conversations with consumers are helping to dictate the strategic marketing decisions of businesses. The days of one-way communication are gone. Today’s consumers are engaged and connected. iPrescott Business Solutions talks about user generated content for your Prescott business website.
User Generated Content (UGC) is any form of content (for example, images, videos, text and audio) that has been posted by users of online platforms such as social media. So, what makes UGC so compelling for both brands and consumers? And why might UGC be an important piece of your marketing strategy? Here are some reasons UGC works:
UGC is cost-effective.
It is often less expensive to source hundreds of pieces of UGC than it is to create one piece of content in-house. With UGC, your customers are creating the assets for you – and bringing in their own audiences to grow your business! UGC campaigns have drawn millions of views across social media like YouTube and Facebook – all from an effort that cost very little.
UGC promotes authenticity.
We tend to get hung up on creating high-quality content. The important thing to remember is that sometimes an amateur-looking YouTube video can actually bring in more customers than a million-dollar ad campaign. Why? Because authenticity is much more important than looking professional for today’s consumers.
UGC makes results easier to track.
If you have the right tools in place to understand the effectiveness of your program, your marketing results are very trackable. It is easy to use a trackable link that connects every single channel.
User generated content is a way to give your Prescott small business website a huge, cost-effective boost and give your customers even more reason to do business with you. For more information on user generated content, and how we can help you grow your business online, call the experts at iPrescott Business Solutions at 928-642-4048.