What is Search Engine Optimization and why does it matter for your business?”

For all your Prescott business website and online marketing needs, call iPrescott Business Solutions.First, let’s answer the burning question of what does Search Engine Optimization (SEO) do? In simple terms, SEO will allow you to connect with those searching for your product or service and help turn them into customers. SEO is an important part of website maintenance because unless your company is found within the first 1-3 pages of searching, most people will never find you. iPrescott Business Solutions would like to help make your Prescott business website even better and easier for your customers to find. So why does SEO matter and why should it be a part of your marketing plan?

Surveys show that 91% of the businesses who invest in search engine optimization report a positive return on their investment

Blogging is a great marketing tool, but only if your customer can find your blog

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads

If your customers can’t find you when using a search engine like Google or Yahoo, chances are they will find your competitors

When optimizing your website, there are a few important things that you need to consider:

Customer Searches – What terms are people using in an effort to find your website? What products or services do you want to promote? Once you have identified keywords that people are using to find products or services similar to yours, you need to implement them into your website.

Search changes – Just like all the software you use, the search engine parameters and SEO ranking algorithms continue to change. So unless you keep up to date with these types of changes, using a professional to help with SEO may be beneficial

Analytics – Just guessing if your website is doing well is not a good plan. You should review the analytics for your website in order to determine if your search terms or content need to be updated or changed in order to attract the customers you are looking for. If you are not currently tracking your website, you should start now!

If websites, search engine optimization, online marketing and such are not your thing and you’d rather invest the time running your Prescott business, just give the experts at iPrescott Business Solutions a call at 928-642-4048.