During the economic downturn of the last several years, large numbers of people have lost jobs, been downsized or even become disillusioned with corporate America. As a result, many have chosen to become business owners. For those individuals who started a small business without a marketing plan or strategy in place, iPrescott Business Solutions shares some tips to help you market your small business in Prescott.
Website: Every business in today’s market must have a web presence, and keep it updated. It is estimated that consumers search the web over 60 percent of the time prior to making a purchase. A website is your virtual storefront and it’s where customers will look for you.
Marketing Plan and Strategy: It’s been said that if you fail to plan, you plan to fail. Take the time to create a marketing strategy for your business taking into account your budget, branding, target market and goals. Strategy is foundational as you identify your target market, how to reach them, and how to keep them as customers.
Be Consistent: Having a website is only the start. Consistent marketing increases the effectiveness of branding by keeping your business in front of potential customers on a regular basis.
Target Market and Budget: Once you identify exactly who your target market is, you can then focus your marketing to those specific customers with more accuracy. When you’re working within your established budget, you want all your marketing dollars to be concentrated where they will bring you the most “bang for your buck.”
Your Brand: You’re a small business, but just like large corporations, you need a logo, photos, and images that will set you apart from the rest. Your branding is very important: it’s how customers will recognize you.
Advertising and Promotion: Now it’s time to let your target market know who you are and what you have to offer. The use of social media, Facebook, Search Engine Optimization (SEO), blogs and newsletters will keep your brand in front of potential customers, and grow your customer base.
If you’re a small business owner in Prescott, look to iPrescott Business Solutions for your marketing needs. To schedule a business consultation to discuss how we can help you market your business and increase your brand awareness, call us today at 928-642-4048, and learn more about our services.