Social media is everywhere. Platforms from Facebook to Snapchat to YouTube are available, most for free, and can be an effective business marketing tool in Prescott. But like all good marketing, the first thing you need to do is understand each platform and decide which are the best for your business. iPrescott Business Solutions suggests learning about the platforms then target one or two that best fit your business marketing.
Facebook – This is probably one of the most widely used social media platforms. It is easy to set up a Business page and it is versatile enough for almost all kinds of industries. You can share pictures, videos and basic information about your business. You can also easily interact with customers, answer their questions, and provide support—all while having access to detailed analytics about your audience and their interests.
Twitter – This platform is best for short, precise messages – it allows 288 characters per “tweet” and also allows you to add gifs, photos, and polls. Twitter works well for quick chats.
LinkedIn – This platform is primarily a professional networking site. If your business is B2B focused, if you’re in the recruiting industry or another professional services field, LinkedIn may be an excellent platform for you. It is an excellent way to create connections, seek referrals from clients, share business-oriented content and even search for new employees.
Instagram – This app is a great way to market your brand/product through visual content. It works well with short videos, photos (maybe some before and after pictures), as well as gives you a chance to tap into your creative side through artistic filters and “Stories” that combine photos, videos, graphics and text.
Snapchat – This is one of the newcomers and is especially popular with the 18 to 35 age range. If this is your target market, Snapchat is for you. This app is only available via mobile phones and does not have a desktop counterpart.
YouTube – This app allows you to post video content and is actually part of your Google account. If your product sells best when people can “see it in action”, YouTube may be a platform for your business. You may also find that posting videos will help you rank higher in the search engines, as videos seem to enhance your position.
Each of these platforms would love to be your “everything”, but in reality most businesses can benefit most by selecting 2-3 platforms to support. It is important that once you start using social media to promote your business that you maintain regular, pertinent content in order to bring your audience back over and over again.
On the other hand, if you know your business should be using social media, but there’s never enough time or you just don’t understand how to use social media, why not give the experts at iPrescott Business Solutions a call at 928-642-4048 and have them help you with digital marketing in Prescott.